From the Glossary of Marketing Management (2002) of Phillip Kotler.
Editted by TuongKinhQuoc – CMVC – 13/03/2007
* Accessibility
The degree to which a market segment can be reached and served.
* Action ability
The degree to which effective programs can be designed for attracting and serving a given market segment.
* Actual product
A product's parts, quality level, features, design, brand name, packaging and other attributes that combine to deliver core product benefits.
* Adapted marketing mix
An international marketing strategy for adjusting the marketing-mix elements to each international target market, hearing more casts but hoping for a larger market share and return.
* Administered VMS
A vertical marketing system that coordinates successive stages of production and distribution , not through common ownership or contractual lies, but through the size and power of one of the parties.
* Adoption
The decision by an individual to become a regular user of the product.
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